Industries we’ve operated in,
not just advised on.
We don’t advise from the outside — we’ve operated inside. Every sector here was earned in a senior operating role — head of product, VP, lead PM — over nearly two decades, and we bring that platform experience directly into each engagement: roll-out blueprints, payment orchestrators, recommendation engines, design systems, and the operating models that hold them together.
Beauty & Personal Care E-Commerce.
Premium brand operations meet high-velocity catalogue, editorial commerce, and customer journeys that earn loyalty in a category where loyalty is rare.
We’ve led product organisations through internationalisation, campaign orchestration, payments, omnichannel and logistics — the six pillars that decide whether a beauty platform compounds or stalls. Premium brands expect editorial fidelity and same-day operations; competitors price on milliseconds. The operating model has to absorb both.
Our signature patterns in the category: configuration-driven campaign services, returns portals that improve satisfaction without eroding margin, and a research cadence (Customer Effort Score, automated feedback, competitor monitoring) that finally reaches engineering.
Editorial + Operations as one product.
Health, Nutrition & Wellness.
D2C nutrition, subscription commerce, and the supply chain that has to keep up with both. Where category leadership is decided in the operating model, not the marketing.
We’ve led the transition of a nutrition platform from a Magento-era webshop to a self-developed, in-house commerce stack — with a complete digital marketing setup, segmentation, internationalisation playbook, and end-to-end automation of payments and logistics state machines.
What we bring: a replatforming model that doesn’t stop the business, a marketing stack that connects acquisition to retention to supply, and an operations dashboard that tells you what to do next, not just what happened yesterday.
Acquisition to retention, in one loop.
Fashion E-Commerce.
Style discovery, sizing complexity, and a catalogue that turns over every season — built on a platform stack that ships as fast as the trend cycle demands.
We’ve built and scaled fashion e-commerce platforms end-to-end — web and app experiences, internal product development that keeps pace with buying cycles, and the scaling technology behind search, fit logic and catalogue infrastructure that carries peak-season traffic without falling over.
The signature pattern: CRM and lifecycle marketing tied directly to purchase and return behaviour, SEO and content architecture that captures style-intent search, and payment stacks that support instalments, wallets and regional methods without adding checkout friction.
Catalogue, CRM and checkout as one loop.
Automotive Aftermarket E-Commerce.
Parts catalogues, fitment logic, and same-day fulfilment promises — sold direct to consumer, backed by the ERP and warehouse operations that keep the promise real.
We’ve built the consumer-facing side of automotive aftermarket commerce — e-commerce and app/web platforms with fitment-aware search, tied directly into ERP systems so stock, pricing and order status are never out of sync.
The signature pattern: warehouse management and logistics integrations that turn same-day and next-day promises into reliable operations, and a customer care stack that resolves fitment, returns and delivery issues without dragging support headcount up alongside order volume.
Fitment search to doorstep, one system.
Automotive Aftermarket & B2B Distribution.
Multi-brand catalogues, fitment data, dealer portals, and the cross-border parts logistics that decide whether your platform actually scales.
Aftermarket is unforgiving: every catalogue is dirty, every market wants its own carrier, every payment method is a regulator’s opinion. We’ve led the rebuild of these platforms end-to-end — internationalisation blueprints, ERP migrations, cross-dock and drop-shipment operating models, recommendation and advertisement engines that contribute a meaningful share of revenue.
The signature pattern: turn what looks like an engineering backlog into a configuration surface. Country expansion becomes a data exercise; payments and logistics become rollouts rather than projects; the business stops fighting itself.
Configuration over code, everywhere.
Connected Automotive & OEM Platforms.
In-car content, personalisation, mobile companion apps — shipped at OEM scale, across regulators, hardware variants, and global release windows.
OEM is the deep end. Hardware partners want a frozen API; consumers want continuous improvement; safety regulators want both. We’ve been the lead product role on automotive content platforms shipped to tens of millions of units across North America and Europe, standardising requirements, technical review and release management across multiple global teams.
What we offer: the product architecture and release model that ships a single platform across OEMs without forking the codebase, the discovery and analytics loop to know whether drivers actually use what you shipped, and the partnership rituals that keep OEMs aligned without drowning your roadmap.
One platform. Many fleets.
Logistics & Last-Mile Operations.
Route planning, driver apps, returns portals, and the carrier integrations that scale alongside them. Operations as a digital product, not a cost centre.
We’ve led end-to-end digital transformations of logistics businesses — redefining product and operations strategy, building in-house e-commerce, route planner, driver and operations applications, and embedding machine learning where it actually improves productivity for planners and drivers.
The signature outcomes: operational efficiency gains, expanded service footprints, and a digital backbone that supports new business models (B2B, on-demand, partner-served) without rebuilding from scratch.
Operations as a product.
Telco & Enterprise IoT.
Innovation labs, IoT product portfolios, and the ExCo-level commercial models that turn experiments into recurring enterprise revenue.
We’ve led an in-house IoT innovation lab inside a global telecommunications group — formulating business cases with ExCo members, building a KPI-driven operating model across multiple cross-functional teams in London, Düsseldorf and Berlin, and shipping enterprise IoT products from ideation to release.
What we bring to telco and enterprise IoT clients: a productisation playbook for innovation labs that have stalled, a partnership model that aligns with global infrastructure strategy, and a discovery-to-release cadence that survives the gravitational pull of a large carrier.
From experiment to commercial engine.
Payments & Fintech Infrastructure.
Orchestrators, method rollouts, risk, and compliance — treated as a configuration surface across markets, not as a per-country engineering ticket.
We’ve deployed payment infrastructure across seventeen markets inside a single platform — shifting payment-method rollouts from engineering effort into configuration, and accelerating time-to-market while reducing delivery risk. The same model applies to taxation, fraud rules, and method-of-the-month launches.
What we offer fintech and commerce platforms: an orchestrator architecture, a method-rollout playbook, and the governance model that lets risk, compliance, and product ship together without slowing each other down.
17 markets · one orchestrator.
HR Technology & People Platforms.
Legacy rebuilds, user-centric internal platforms, and the architecture that finally lets HR & People teams ship at the same cadence as the rest of the business.
We’ve been brought in to lead full overhauls of HR-tech platforms — departmental audits, strategic IT workflows, partner architectures and the data-driven product culture that prioritises customer needs, seamless digital operations, and team ownership. It’s also where our own Mirage hiring platform (Tier 16) turns manual screening into an AI-native pipeline.
What we bring HR-tech teams: a modernisation roadmap that doesn’t freeze the roadmap, a partner model that closes technical debt without breaking trust, and an operating model where product, design, and engineering act as one accountable line.
Modernise without freezing.
We operate across the seams.
Tell us where you’re stuck.
If your problem lives between e-commerce and logistics, between OEM and consumer, between AI and a legacy ERP — that’s exactly where we work.